Hi, I'm Lou

Some years ago my life changed when I received a cancer diagnosis. I found myself facing a deep uncertainty.

During treatment I discovered that art — always part of my life as a designer and artist — became a refuge and a language for what I could not put into words, a way to move through my emotions and reconnect with myself.

As I began to recover, I knew I wanted to devote myself to accompanying others through their processes, through listening and through art. I am the author of Indeleble (available on Amazon in English and Spanish), a book that tells the story of my cancer journey and the personal transformation that came from it.

Grief counseling

I certified as a grief counselor at Universidad Iberoamericana. This allows me to accompany people through loss, grief and the confrontation with death from a professional, deeply human approach.

Art as therapy

I have trained through a range of international courses and approaches: a course as an art-as-therapy facilitator, a specialization in Expressive Arts for Working with Children, and studies in Bali where I deepened practices such as Steiner's Mythical Creatures, wet-on-wet, the expressive line and the abstract family portrait, in a setting that honors ancestral traditions of wellbeing.

Reiki

I certified in Rishikesh, India — the world capital of yoga and meditation. This energy-healing practice lets me offer more integrated support.

Graphic design, painting and photography

I hold a degree in Graphic Design from Universidad Iberoamericana and later completed a diploma in Photographic Painting at CAC (School of Contemporary Art). I have shown work in solo and group exhibitions of art, photography and intervened photography.

Other studies and practices

Over the years I have explored and studied different practices and approaches in different parts of the world, bringing those experiences into my personal and professional path:

• India — Traditional techniques and their connection to spirituality. Mandala making.
• Thailand — Meditative art and contemplative practices.
• Malaysia — A fusion of Asian artistic traditions such as batik.
• Bali — Balinese artistic traditions and their connection to emotion, along with breathwork (conscious breathing techniques for emotional regulation and releasing tension).
• United Kingdom — The Science of Trauma & the Body.
• Mexico
  • Palliative care (Universidad Anáhuac).
  • Facing emotional burnout through compassion (Elisabeth Kübler-Ross Foundation).

I take part and collaborate in a range of spaces through talks, workshops, masterclasses, podcasts and conversations around art, emotions, grief, the human experience and other subjects that invite us to connect, reflect and create.

Talks and workshops:

• FUNAET A.C., 2025 — «Cerrando ciclos, abriendo caminos» (Closing cycles, opening paths). Grief counseling talk on grief, loss and accompaniment, for patients and families, plus a group art-as-therapy session.
• Oncoayuda A.C., 2021 — Testimonial and cancer awareness talk.
• Toca Fest Week, Grupo Surman, 2021 — Testimonial and cancer awareness talk.
• UFC Gym México, 2019 — Testimonial and cancer awareness talk.

Masterclass:

• «El arte de habitar tu duelo» (The art of inhabiting your grief), 2025–2026 — A space to understand and reflect on grief, alongside an art-as-therapy experience.

Podcast episodes:

• «La pérdida de un hijo» (Losing a Child), 2026.
• «Duelos invisibles» (Invisible Grief), 2026 — with El Buzón de Mamá.

Before devoting myself to grief counseling and art as therapy, I had a successful career in the creative and business world, working as a graphic designer, professional photographer, brand director and branding and communications specialist.

I have collaborated with corporations such as Grupo Carso, media agencies and startups like Rappi and E1, as well as internationally recognized brands and agencies: Saks Fifth Avenue, WPP, Havas, IPG, Publicis, Kellogg's, Jose Cuervo, Unilever, Nestlé, Heineken, PepsiCo, Adidas, Oscar de la Renta, Lanvin, Cushnie et Ochs and Fashion's Night Out, among others.